Should I Outsource My Social Media Management or Do the work In-house?

Social Media, Social Media Marketing, Social Media Monitoring, Social Media Training, Social Networking What to do.

The Social Media Management dilemma is whether to outsource or do the work In-house?

Each business has to make the tough decision whether they should you administer their social media themselves or should you hire a Social media manager? This is the question of the hour that a lot of Folks have, especially as their business is growing and they discover their attention is being split between 20 different numerous things.

Occasionally the decision is pretty straightforward because the business does not have a marketing budget, or do not have the energy or time to deal with their social media needs themselves.

This may or may not be the case for you.

Here are 51 ways to know whether you might need social media management or not.

1. You still wonder if social media is a craze/fad
2. You simply tweet one time a week
3. You tweet, but you in no way read what everybody else says
4. You develop the greatest results from your Twitter as you are on a layover and can only work from your smart phone
5. You put out of your mind that you even have a Twitter account
6. Folks ask you for your Twitter handle, and you don’t know
7. Folks ask about your business on the different social media platforms and you don’t see the them.
8. You maintain 10,000 followers and yet not one individual clicks to your site
9. ROI and ROR are expressions that don’t seem to apply to your social media
10. Facebook is something you simply do from your phone or hootsuite
11. You can’t remember the very last time you logged into facebook
12. Your places page on Facebook has only your address from 2 moves previously
13. Twitter keeps asking if you wish for the tour of the “New” Twitter…that was announced in the Fall of 2010
14. Facebook keeps trying to give you tours of their new features from 6 months ago
15. The last wall post was thanking the public for birthday wishes from last year
16. Your last tweet is celebrating an anniversary
17. People think you are a bot
18. The Public are flagging you for spam
19. You still don’t know how to post on the wall of a fan page
20. The phrase, use Facebook as your fan page, means nothing to you
21. Your niece who is 16 does nearly everyone of your posts
22. Your wall is covered in spam posts from folks trying to make you learn foreign languages
23. You don’t know what a hashtag is
24. You don’t really know how to do any posts on your social media platforms
25. Your profile image still shows as an egg
26. No one follows you back
27. Your biggest fan is a part of #TeamFollowBack
28. All you do is post news stories that are unrelated to your business
29. No one can figure out what it is that you do
30. Your Facebook posts to your Twitter account
31. Your foursquare automatically posts to both your Facebook and Twitter
32. All your updates are the same on Twitter, Facebook Youtube and LinkedIn
33. The most interesting thing you posted on your wall was about your lunch
34. You don’t know the difference between Facebook and LinkedIn
35. Each who tweets you is speaking a different language
36. Everybody that tweets you has an Egg avatar
37. You have know idea what an “Egg avatar” is
38. You don’t know why having an Egg avatar is a bad thing
39. You post links to you website and no one clicks the link….ever
40. You don’t know how to create a 140 character post so your tweets are continually linked to “con’t…”
41. You only have a discussions about your kids and pets
42. Your only updated posts are your horoscope
43. You still think that Paper.li isn’t spam
44. You tweet the same tweet every day
45. You can’t think of something to post…ever
46. You still can’t figure out how to follow somebody
47. You are wildly successful and don’t have the time to tweet, post or submit any content
48. You would like your Twitter to help with your sales and customer service
49. You wish for another way to communicate with your clients
50. You wish to bring your social media efforts to the next level
51. You wish to put into action a social media strategy that will give you business a significant boost

Hopefully this has started you to think of where you are at in your current social media management needs.

But whether you outsource or not is really probably not the question you should be asking.

I believe that the TRUE question you should be asking is, will your social media needs be better off with a expert that focuses 100% there time on social media for you? And the second question you should really ask Is, keeping it in-house the right thing to do?

Let’s explore the outsource-in-house dilemma from different points of views based on your size and type of business situation to see if we can find the answer for you.

1. The Brand New ‘I recently Discovered Social Media’ Business

There are a lot of advantages and disadvantages to outsourcing or keeping it in-house. For the company that has only recently realized they should be doing social media marketing, hiring a qualified/professional company is the right thing to do.

This is because the chances of somebody in your company knowing how to actually design and put into action a successful social media strategy are virtually zero. Most of them won’t even know how to set up a Facebook business page.

Save yourself months of struggle, frustration and a massive learning curve, and hire a qualified social media company or manager. The one thing to remember is It doesn’t have to be permanent, but in that ‘year’ you can have one of your employee get some proper social media training. Then you can do it in-house yourself. Make sure it is an employee that is going to be around for awhile.

2. The Tech Savvy Company With No Social Media Experience

If you work in a technology related field, your employees might find social media marketing appealing, and are equipped to learn it immediately. In this case you should think about waiting for awhile prior to rushing out and hiring a social media company to handle your campaigns.

If your employees have the time and the willingness to learn, then sign them up for social media strategy classes so that they can eventually grow to be your social media administrator. If your employees simply have no time, or no interest in learning – then go with a social media company. Many of the best SM companies develop your social campaigns just as well as a staff member would.

3. The Medium-Large Business That Needs Social Media Marketing Now

Most medium to large sized companies can afford a comprehensive marketing budget. In this case, it’s always a good idea to either hire your own social media manager, or outsource to an expert social media management company or manager.

With each project they handle, these companies learn the best ways to control social media for your business. They are always ahead of the curve, and stay abreast of the newest trends in social media. If you have the money to spare, you won’t get better returns than from a company that works to making you money from social media.

4.Your Personal to Small Business Needs

At the end of the day you need to ask yourself the tough questions. Here are some questions to get you started. However be honest with yourself, if you aren’t you might make the wrong decision and regret it later!

1. Are your employees skillful enough to carryout a social media campaign right now?
2. Does somebody in your company have experience with social media marketing?
3. Do your employees have the capacity to study social media marketing?
4. Do you or your employees have the time needed to run a campaign?
5. Do you have the money to hire a social media manager or business?

Think hard about the answers to these questions. Imagining that a particular person can run a successful social media campaign, is not the same as them actually doing it with a good ROI. Consider your goals, and what you want from your social media – this will help you pick what’s best for your business. A great social media strategy will help establish you as a thought leader, a bad one will lose you time and money.

Let us show you how we are your true source for all of your Social Media Management needs by allowing us to do a FREE Social Media Written Audit, Click here to contact us.

Social Media Management- Should I Outsource or Do the work In-house?